Coffee BusinessCollective

Coffee Shop Starter Kit

Before you open your coffee shop, know where you stand.

Thinking about opening a coffee shop? Find out how prepared you are, see what to work on next and learn the essentials before making expensive decisions.

Readiness Assessment + 2 practical PDF guides

$29 one-time. No subscription. Lifetime access.

See what’s included
Independent coffee shop counter with espresso being prepared

Opening a coffee shop is exciting. Getting the planning wrong is expensive.

You’ve got the vision. Maybe you’ve even found the perfect location.

But do you know which parts of your plan are ready — and which still need work?

Too many aspiring coffee shop owners make major financial commitments before they’ve properly planned the business.

The Coffee Shop Starter Kit helps you ask the right questions and focus your planning where it matters most.

What’s included

Everything you need to start planning properly.

Coffee Shop Readiness Assessment

Our original interactive 10-question assessment, with a personalized five-section action plan based on your answers.

You receive

  • An overall readiness score out of 100
  • Your planning stage and three priorities
  • A five-section personalized action plan
  • Practical recommendations based on your answers
  • Save your action plan as PDF

How to Open a Coffee Shop

Our downloadable eBook walking through the key steps of opening a coffee business.

Coffee Shop Essentials Guide

Our downloadable PDF guide to the essentials of starting a coffee business.

Includes

  • Top 10 essentials for starting a coffee business
  • Coffee shop concept and design considerations
  • Menu development and pricing
  • Staffing, marketing and operations
  • Small wares and equipment checklist

Your coffee shop plan starts here.

01

Get access

Purchase the Starter Kit for $29 — no membership needed.

02

Take the assessment

Answer 10 questions and get your readiness score, planning priorities and personalized action plan.

03

Build your plan

Work through your checklist with the two guides, and retake the assessment as your plans develop.

Come back any time — your Starter Kit is yours to revisit as your plans change.

Built for future coffee shop owners.

The Dreamer

You’ve always wanted to open a coffee shop but aren’t sure where to begin.

The Planner

You’re actively researching locations, equipment, budgets and business models.

The Almost-Ready Owner

You’re preparing to invest and want to identify gaps before making major commitments.

Matt Milletto

Built on real coffee business experience.

Matt Milletto of Bellissimo Coffee Advisors is a specialty coffee founder and educator with more than 25 years of coffee industry experience, including coffee business development, education and entrepreneurship.

The Starter Kit brings together practical planning principles to help aspiring owners make more informed decisions.

Coffee Shop Starter Kit

$29

One-time purchase. No monthly subscription.

  • Coffee Shop Readiness Assessment
  • How to Open a Coffee Shop (PDF)
  • Coffee Shop Essentials Guide (PDF)
  • Lifetime access

Questions answered.

Is this a subscription?

No. The Starter Kit is a one-time $29 purchase with lifetime access.

Do I need an account or membership to buy?

You can pay without an account. Afterwards you create a free account with the same email to open your kit. No Collective membership is needed.

Can I take the assessment more than once?

Yes. Revisit your saved report any time, or generate a new plan as your answers change. Up to three new report requests per account per UTC day, with one request at a time.

Does the assessment tell me how much opening will cost?

No. It shows how developed your coffee shop planning is. It doesn't estimate costs or make financial projections, and it's an educational planning tool, not professional financial advice.

Is this the full Coffee Shop Startup Course?

No. The Starter Kit is a practical starting point. Our full course provides more comprehensive education and guidance.

Your coffee shop dream deserves a real plan.

Start with the right questions, find your priority areas and take your next steps with greater confidence.